Toybox

production@toybox.co.nz

27 Sale Street

Freemans Bay

Auckland 1010

Aotearoa / New Zealand

+ 64 9 366 7247

@toyboxnz

Toybox is where post-production, animation and design is blended seamlessly with live-action to create attention grabbing motion-graphics, amazing character animation and complex photo-real visual effects. Check it out.

Panasonic Everyday More Brilliant

In collaboration with Lemonade Design, Toybox were thrilled to produce this immersive experience for Panasonic NZ’s first brand campaign.
The animation was produced using a combination of procedural mathematics and traditional keyframe animation techniques enhanced with cinematic lighting and photo-real product renders.

Client
Panasonic NZ
Agency
Lemonade
Animation Director
Andrew Newland

Toybox had a long R&D process with the client, and with composer Cam Ballantyne, to develop a narrative for each product and experiment with different procedural animation techniques. Once concepts were approved we worked with an international team of Houdini artists to realise them.
The whole project was developed, animated and rendered with our crews working from home. It was one of the biggest projects we’ve run through our rendering pipeline remotely.