Directed by Jamie Lawrence at Eight with creative by The Monkeys Aotearoa, the KidsCan 2023 Back to School campaign highlights how the cost of living in NZ is causing a crisis for children living in poverty.

The clever transitions by Toybox VFX artist Leoni Willis portray the main character’s blurred and confused thinking, highlighting how hunger can disrupt a child’s learning - all based on comments from children about how their hunger makes them feel in class.

The aim of the campaign is to bring on board 450 new monthly donors to help feed and clothe a growing number of school children.

To donate visit: www.kidscan.org.nz