Delisio - Always Better With
We loved the unique approach and deceptively simple nature of these clever mini stories from Special Group.
We needed to communicate complex scenarios as simply and efficiently as possible and create digital hero chips that looked photo real for extreme close ups, while also working for large OOHs including bus wraps.
We did plenty of early R&D photographing real chips and exploring how they reacted to light. Many chips were eaten as they were studied.
We created a series of unique chip variations, dialling in the right level of imperfections, while crafting the required silhouette, shapes and physics that the scripts called for.
The spots were choreographed and edited to work with the complex rhythms of the music track, as well as stand alone in different combinations and durations.
It was a delicious experience.
We created a series of unique chip variations, dialling in the right level of imperfections, while crafting the required silhouette, shapes and physics that the scripts called for.
The spots were choreographed and edited to work with the complex rhythms of the music track, as well as stand alone in different combinations and durations.
It was a delicious experience.
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